How Fashion Trends Influence Recruitment In The Industry

What is currently trending in the world of fashion? Forget the mock croc, snake print and  capes. We are talking about trends that influence what the industry and retailers need to churn out for the masses.

McKinsey believes that 2018 was a significant year in the fashion industry, but 2019 will be the years of awakening. The players in the fashion sector will have to appreciate the fact that the old rules are dated and many are inapplicable. Today’s fashion savants are all about graceful statements. They focus on different things, from market trends, speed productions, to transparency and even social issues.

Therefore, fashion companies cannot take growth for granted. Given this, below are two trends that will impact the industry over the next months.

Two Major Trends

Omnichannel: Combining the Digital and in-Store Experiences

Online sales have grown exponentially over the years, but this is still a confusing commerce space. Research shows that many online users still relish the physical in-store experience. As such, fashion retailers should not only focus on offering top-notch shopping experience in their online retail outlets. That is why they need to adopt the omnichannel shopping approach, which is a trending strategy.

As many of the customers use their mobiles to do online searches for product information, get competitive prices and even check the return policies for items bought on the online store, it is evident that the in-store and digital stores have become intertwined.

But such integration heavily relies on the use of mobile technology given the millions of internet users using their devices to browse, chat, and pay for products and services. Such things should also be integrated into the physical shopping experience. It can be done via options such as smart fitting rooms and even the use of mobile apps to make payments.

AI: Tailoring Shopping Options to Your Customer’s Buying History

AI (Artificial Intelligence) tech is surely changing how retailers and customers interact. According to McKinsey, 75% of the fashion retailers plan to invest in this technology in 2019 and the coming years. Gartner also agrees with this, stating that those who adopt the use of visual search early are most likely to see an increase in their digital commerce revenue of about 30%.

ASOS, H&M, as well as other top fashion retail brands, are utilising visual search to bolster their customer experience. It allows their clients to take photos of items in the store and then use those images to search for similar things online on their respective sites.

Hiring Trends in the Fashion Sector

The fashion industry is undoubtedly in a phase of uncertainty, which is evidenced by its recruitment trends. The glam that was once associated with the fashion sector, so that  socially-conscious marketers made the industry a career preference is now a dying flame. It has seen many of these marketers leave the industry because of how fast-paced fashion is and its impact on different things, including the environment.

The market is saturated, and the dated digital marketing strategies no longer cut it; therefore, fresh talent is needed. Here at Stopgap, we are keen on helping marketing professionals up their roles in fashion startups and sustainable brands by offering raw talent and ideas.

The generalist marketing roles are a thing of the past. Specialist marketers are now game-changers. According to Jess Sinton, the Senior Consultant at Stopgap, the High Street stores with a significant brick & mortar presence are tired of playing catch up; hence, they are looking to hire digital marketing experts for digital marketing jobs in areas such as PPC, SEO, and email marketing. They are investing in these options to be able to cut through the fast-paced fashion space that is mainly online.

The digital marketers should be specialists that know how to index and crawl the interwebs and leverage various online optimisation and marketing resources and techniques to push brands.

So, What’s the Advice for Hiring Managers?

Jess recommends acting quickly; that there is a need to enlist the expertise of digital specialists because these are professionals that are in high demand and they are few in numbers and will not be on the market for long.

The high demand means that these experts will be juggling different projects at the same time. Therefore, they will be charging a handsome fee for their services. However, the costs should not put you off. They are the professionals at fashion houses and brands are intent on finding and hiring as they look for the right breed of managers.

Fashion Tips

Get An Updated Look With These Easy Fashion Tips

Are you interested in increasing your fashion knowledge? Do you want to have more style, and gain the attention of others? If so, there are several things you can do. Try the tips in this article to see yourself in a new way. You will feel better about yourself, and others will notice.

If you have to wear stockings, make sure that you wear some that fit you very well and are not too large or too small. Wearing the wrong size can make you very uncomfortable and it does not look good for you if you have to adjust them in public areas.

Choose items to add to your wardrobe that make sense for your lifestyle. If you spend most of your time in jeans, then buy the best looking and best-fitting jeans that you can afford. The money you spend on an item for your wardrobe that you wear regularly is always a good investment.

You can very easily dress up darker colored jeans by putting on a dress shirt and classy high heels. You can use colored jeans, but only if you’re trying to achieve a casual look.

If frizz is your enemy, do not rub your hair with a towel when you finish washing it. When you grind and rub with a towel, you’re actually damaging the hair. This is what’s causing it to frizz up and look wild. A great alternative here is to actually wrap your hair up inside of the towel, like a beehive. Then you can press the towel gently to absorb the moisture. When you are happy with how much water you’ve gotten out, you can unwrap it and then brush with a comb.

Many people do not understand that fashion is not just about clothing. However, hair is important too; it can set the tone for your entire look. This is why it is crucial that you figure out how to properly manage your hair.

After Labor Day, it is perfectly fine to wear white! You can wear white at any time; don’t let a date stop you from wearing the color. Choose white if you feel like that is your preferred color of choice. There is no one with a real sense of style that will make a comment.

Keep your clothing after it goes out of style. Clothes come in and out of style very quickly. You can also have them to share with your children for their retro day at school or for Halloween. There are many uses that you will find from the clothes that you keep over the years.

A perfect fashion tip is to try to keep your hands as free as possible when it comes to your bag. Get a trendy looking strap to wear across your body to keep your hands free and also to add a bit of style to your outfit. It could make the difference between being clumsy and being in control.

To push your style, try layering a fun skirt over a dress. There are many dresses out there that would make excellent tops. Just throw a skirt over the dress itself. The skirt should be made of thicker fabric, so you don’t have unseemly bunching. You could even have the dress peek out a bit below the skirt for a fun, unorthodox look.

Now that you have read these tips, you should have some great ideas on how to increase your personal style. Being fashionable is about awareness and execution of what works for you. So, use the tips that apply best for you and your needs. The people around you are certain to take notice!